Privacy statements are terrible. They are usually full of jargon, and seem to exist more to protect the company against lawsuits than to say anything helpful about what happens to your information. I have written this page so you know exactly what information I have on you and how I use it.

What I know about your visit to my website

The truth is, I don’t know much about you. I use Google Analytics to help me understand basic information about:

  • How many people visit the website.
  • Which websites led them here.
  • Which pages they visit.
  • What device they use.
  • What browser they are using.
  • Which country they are connecting from.

But all of that information is anonymous. I can't access details on individual visitors, and wouldn't want to anyway.

What I know about sharers

I love it when people share the things I write, and I do keep an eye on that using tools like Buffer. I also track the number of people who click through on links I share.

But again, I don’t know anything but the most basic information about who they are – nothing beyond what is already on your public social media profile anyway.

What I know about subscribers

If someone decides to sign up to my newsletter, I store their:

  • email address
  • first name
  • last name
  • the type of work they do (if they choose to share that)

I use a tool called ConvertKit. I also use ConvertKit forms for other sign-up forms or landing page forms. ConvertKit is a well-established company that has a good track record in keeping data safe. ConvertKit will tell me if a subscriber has opened an email or clicked a link.

I rarely look at individual subscriber profiles. My primary concern is whether the content I am producing is of interest. That said, that data is available to me.

What do I do with all this data?

The honest answer is: not much!

I look at Google Analytics and ConvertKit data maybe once per month, just to keep an eye on trends and to help me decide what kind of content I should be writing.

I never pass any of the data I collect (including your email address) to any other third party.

I also don't track you beyond I don’t even download that data to my local computer. It remains secure on the site that captured it.

The only exception is those people who email me directly.

What do I do with information from people who email me?

When people email me, I do hold some information on them. I keep most of that information in cloud accounts that have a high security rating. I'm very picky about which systems I use, because I realize privacy (yours and mine) is an endangered commodity on the web these days.

I use Google email, and I also store some information in ClickUp. Wherever possible, I secure these accounts with two-step validation, ensuring that I am the only human who can access these accounts.

In all cases, this information is held securely and never shared with anyone without your explicitly-stated permission.

What if you are unhappy with how I hold your data?

If any of the above concerns you, let me know. I will happily delete any information I hold on you.

  • If you are a newsletter subscriber, you can unsubscribe at the bottom of each email I send.
  • If you have emailed me, just let me know, and I can remove any information I am holding on you.
  • If you don’t like Google Analytics tracking your visits on this site, there are plenty of browser plugins that can stop tracking scripts. It's a good "self-defence" option on the modern web.

I value my own privacy very highly. I aim to be very open and transparent about my use of data because your privacy is just as important as mine. If you have any questions, please send me an email.

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