Requirements
- This award recognizes the best Project Video created by an NHBA member.
- Open to all NHBA Member categories (Builder, Renovator, Supplier, Professional)
- Project Name / Campaign Name
- Specific Target/Feature
- Marketing Budget
Criteria
| Criterion | Weight |
|---|---|
| Initial Impact and Originality | 40.0% |
| Consistency of messaging & branding | 30.0% |
| Creativity | 15.0% |
| Target Market Relevance | 15.0% |