Requirements
- Categories open to all NHBA members
- Includes: Print (Magazine, Newspaper, Brochures, Direct Mail, Billboards, POS)
Criteria
| Criterion | Weight |
|---|---|
| Initial Impact and Originality | 40.0% |
| Consistency of messaging and branding | 30.0% |
| Creative messaging | 15.0% |
| Appropriate for intended target market | 15.0% |