Requirements
- Categories open to all NHBA members
- Includes: Use of social media campaign
- Multiple social media platforms are welcome (Facebook, Instagram, TikTok etc)
Criteria
| Criterion | Weight |
|---|---|
| Initial Impact and Originality | 40.0% |
| Consistency of messaging and branding | 30.0% |
| Creative use of social media | 15.0% |
| Appropriate for intended target market | 15.0% |