Requirements
- This award recognizes the best print ad campaign advertised by an NHBA builder member.
- Categories open to all NHBA members
- Includes: Print (Magazine, Newspaper, Brochures, Direct Mail, Billboards, POS)
- Marketing budget
Criteria
| Criterion | Weight |
|---|---|
| Initial Impact and Originality | 40.0% |
| Consistency of messaging and branding | 30.0% |
| Creativity | 15.0% |
| Target Market/Relevance | 15.0% |