Requirements
- This award recognizes the best social media campaign advertised by an NHBA member.
- Link to all social media accounts (Facebook, Twitter, Instagram, etc.) will be required
- Project Name / Campaign Name
- Marketing Budget
Criteria
| Criterion | Weight |
|---|---|
| Initial Impact and Originality | 40.0% |
| Consistency of messaging and branding | 30.0% |
| Creative use of social media | 15.0% |
| Appropriate for intended target market | 15.0% |